Web Photography If you’ve been reading our blog lately, you already know that custom web photography can do great things for your Internet marketing plan. But, what you might not know is that there is an easy way to multiply the effect and get even bigger value from professional images: combine them with online video. […]

Custom Web Photography Earlier in the month, we highlighted some types of companies and people who should pay particular attention to custom web photography and web images. Here are three of the groups who need it most: 1. Online stores. No one wants to buy anything “sight unseen,” and having strong, high-resolution images can be […]

Marketing Photography Recently, we’ve been reminding clients and readers about the importance of marketing photography for your website. And what a difference it can make on the overall impact of your Internet marketing. But, before you go rushing out to hire just any photographer, here are three questions you should probably ask before work begins: […]

Email Traffic If you have an established Internet marketing plan in place, you probably pay a great deal of attention to the amount of traffic your business website receives. But, are all visitors the same, or are some more valuable (i.e., more likely to buy) than others? Through email traffic. If you believe the numbers, […]

As we have pointed out recently, email marketing might not be the newest thing in 2013, but it is still one of the best, offering cost-effective marketing with big results. But, at a time when more and more customers are feeling overwhelmed by the number of messages they find in their inboxes, how do you […]

Social Media In recent years, the business media has gotten so excited about social media marketing. That it would be easy to assume that sites like Facebook and Twitter represent your strongest avenues for making new sales. But is that really the case? For most businesses, it isn’t. That’s because other tools – and especially […]

Professional Web Suppose you have taken our advice from the previous post and decided to get professional web photos for yourself. And/or your employees as part of your new business web design. What can you do with them to make them a strong part of your marketing plan? Here are four places professional employee photos […]

Web Design Detail It’s almost ironic that one of the most prominent web design detail features on your business website is also one that business owners and executives. Not to mention web designers themselves – frequently tend to overlook. What’s that important web design detail? Your photos. A lot of business website images are simply […]

Video on Your Business Website Although using online marketing videos is no longer “cutting edge” – lots of businesses now take advantage of it. It is still an idea that’s growing in importance and popularity. That’s because video tends to be more compelling than plain text or images. And with high-speed Internet available everywhere, even […]