Digital marketing is the overall effort of your online marketing. This includes Google search, social media and email marketing. Marcy Design can help your business set up a successful digital marketing campaign for your business. A digital marketing campaign can reach a wide target audience in a short period of time.
Digital marketing can be measured in detail regarding opens, click-through and conversion rates to evaluate the success of the campaign. Using a customer database, an digital marketing campaign can be customized with specific information geared towards targeted groups.
If you want to succeed in today’s digital world, and to make digital marketing a profitable part of your company, it’s important to have clearly defined goals and objectives.
Branding is invaluable on your digital marketing campaign, but it also carries over to social media, email marketing, and other tools you need to compete in the digital age. So, don’t settle for communication that’s bland or generic. You don’t want to match your customers point for point or word for word. Instead, you want to let the public know why you’re different and turn your messaging into a unique advantage.
Digital Marketing Builds Brand Loyalty
There are essentially two ways that business people view social media marketing. The most popular approach, by far, is to simply flood social networks like Facebook and Twitter with targeted ads, links, and overt marketing messages. This can yield small results if the business has a large enough following, but there is a better way.
Smarter, more savvy marketing teams use social engagement, which centers on small-but-meaningful interactions with potential buyers. In other words, they try to generate shareable content, spread ideas, and answer questions through social networks. The focus is always on getting closer to buyers, not the next transaction.
This approach pays bigger dividends than one that’s focus strictly on sales. It works because people tend to go on social networks to catch up with friends, make new connections, and ask the occasional question. They aren’t using sites like Facebook to be sold, and so they are less responsive to overt sales and marketing attempts.
The goal of a long-term digital marketing campaign is attention. Once you have that, you can build brand loyalty that lasts for years.
DIGITAL MARKETING SERVICES
– Creative design
– Content development
– Ad placement
The Marcy Design team did a wonderful job creating and developing the website for our small business. The team was responsive and easy to work with.
We worked with Marcy Design for 18 months on our website and they were responsive, innovative, knowledgeable and easy to work with. I look forward to our continued relationship and highly recommend them to others.
Working with the group at Marcy has been incredible! They have helped us with everything, and anything we need while starting our business. We could not be happier!!
The Marcy Design Group is an awesome team to work with and are a top-notch professional organization! Their functional leadership in web design is excellent and knowledgeable from end-to-end.
Great people to work with!! Looking forward to using them again!!
Marcy Design was so easy to work with. They listened to what we needed and gave us exactly what we were looking for in a website. I would highly recommend them.