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Category Archives for "Web"
11
Jun 2020
Using Your Association Website for Recruitment and Retention
11
Jun 2020
People are the lifeblood of any association. It’s not just your members who keep your organization running, though – staff and volunteers have a huge role to play. With the right people on board you can organize projects, events, and initiatives. Without them it’s nearly impossible to reach any of your goals. One thing potential […]
01
May 2020
Why This Might Be the Perfect Time to Redesign Your Association Website
01
May 2020
As the business landscape has changed over the last few weeks, the associations we work with have responded by being proactive in looking for new information and solutions. Naturally, we always think it’s smarter to be ahead of the curve than falling behind. That’s why, after consulting with several of the industry groups we work […]
31
Mar 2020
Marcy Design – Developing Ecommerce Websites for Your Business
31
Mar 2020
All websites should sell, that’s a given. But websites that can actually make cold hard cash for you while you’re sleeping are a different breed, one that get us very excited. We specialize in developing high performing eCommerce websites for a wide range of different industries. Marcy Design releases new TV commercial to promote business […]
12
Mar 2020
7 Steps to a Working SEO Campaign #2
12
Mar 2020
#2 Use Smart Keyword Research Another way to “look before you leap” with search engine optimization is to undergo smart keyword research. It doesn’t make much sense to start tinkering with your website and developing new content if you aren’t sure which terms and phrases you should be ranking for. In the most basic sense, […]
14
Feb 2020
Mentor, Hero, My Brother
14
Feb 2020
The world lost a wonderful person last month. And I lost a mentor, a hero, and a brother, Daniel Krivicich, Jr. The dictionary describes a mentor as “an experienced and trusted adviser.” That seems a bit cold to me. A mentor is really a teacher or a guide, who has your best interest at heart. […]
15
Jan 2020
7 Steps to a Working SEO Campaign: #1
15
Jan 2020
If you have a business, then you almost certainly have a business website. And once you establish some sort of online presence, it isn’t long before you start thinking about search engine optimization (SEO). Nearly every business owner, manager, and executive on the planet would like to get a bigger slice of Google’s 2 billion […]
16
Dec 2019
Are You Ready for the (Near) Future of SEO? Part 1 of 3
16
Dec 2019
Web designers and marketers at every level are constantly trying to decipher large pieces of (often contradictory) data to figure out what the future of search engine optimization holds. They pore over Google’s press releases, study algorithm updates, and take deep dives into their web analytics to see if they can determine what the next […]
20
Nov 2019
Your 3-Step Customer Acquisition Plan: Step 3
20
Nov 2019
Step #3: Generating Conversions from Your Website We began this short guide by pointing out that your website only has real bottom-line value for your business if it can help you generate sales opportunities. Those conversions—whether they come in the form of completed credit card purchases or new inquiries and appointments—are the lifeblood of your […]
21
Oct 2019
Your 3-Step Customer Acquisition Plan: Step 2
21
Oct 2019
Step #2: Attracting Buyers to Your Website Every business, no matter what size it is, where it’s located, or what has to offer, needs shoppers before it can have buyers. Unless you have people who are looking at your products or services, you aren’t going to sell to any of them, regardless of what you […]
17
Sep 2019
Your 3 Step Online Customer Acquisition Plan
17
Sep 2019
You’re fully aware that your business needs a website that’s beautiful, functional, and supported by a well-thought-out Internet marketing plan. But why? What is its real purpose? The answer to that question is almost always “to generate sales or leads.” As obvious as that might seem, however, it’s a detail many business owners and marketers […]
