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Category Archives for "Columbus Ohio Website Design"

Aug 2023
One Thing New Businesses Need to do From the Start

New Businesses We know that entrepreneurs and the owners of brand-new businesses have enough work to fill their days, so we don’t want to make it sound like we’re piling on. Still, there is one important item every new company has to have on its immediate “to-do” list: establishing a strong market identity. Far too […]

Aug 2023
One Advertising Budget Every New Company Should Consider

Advertising Budget Entrepreneurs who are putting together an advertising budget have lots of different choices, and very often, lots of different questions to go with them. Every business is going to be different, of course, but there is one advertising tool that entrepreneurs should almost always consider: pay-per-click advertising (or PPC for short). Why can […]

Aug 2023
What Makes Marketing a Startup Company So Difficult?

Marketing a Startup Company Having worked with so many startup companies ourselves, we have seen firsthand that putting together marketing campaigns for new businesses can be exhilarating, but definitely challenging at the same time. Why is it such a difficult process? That’s easy – new companies have to balance very tight budgets with very little […]

Aug 2023
One Thing Every New Business Badly Needs

Every New Business To be fair, there are actually lots of things brand-new businesses need, as any entrepreneur can tell you. From our perspective as an experienced creative team, however, one thing that stands out is a clear marketing identity. Most new companies don’t have one, and it’s very difficult to be profitable without it. […]

Aug 2023
Avoid the 3 Biggest Startup Marketing Mistakes

Startup Marketing Mistakes Let’s face it: It isn’t easy to get a brand-new company up and running, and it certainly isn’t easy to get the buying public to take notice. But, the process of launching your new business and marketing it profitably gets a lot easier if you avoid the three most common startup marketing […]

Aug 2023
The #1 Internet Marketing Challenge (and the Simple Answer)

Internet Marketing Challenge The toughest part of online marketing – and probably any marketing, if you think about it – is that you can usually separate what works and what doesn’t, but finding the why isn’t easy. In other words, people don’t stop to tell you why they’ve clicked away from your website, unsubscribed from […]

Aug 2023
What is Your Brand Really Worth?

Your Brand Worth Brands are interesting things. When they are well established, they can tell buyers in an instant what your business is all about. And that they can trust you to deliver on your promises. When they are vague, however, or constantly shifting from one campaign to the next, they can be confusing or […]

Aug 2023
The Biggest Reason Search Engines Still Matter

Search Engines Still Matter Despite the fact that Google alone is processing more than 1 billion search queries per day, marketers generally don’t talk about search engines as much as they used to. For one thing, search engine optimization isn’t as new and exciting as mobile marketing or social media are; and for another, people […]

Aug 2023
Why Smart Marketers Always Plan Ahead

Smart Marketers As hard as it might be to remember now, there was a time when Google was nothing more than a vague idea on a research paper. Going farther back, you could look to the time when Coca-Cola was a small company, or when railroads – or even horses – were the main tool […]

Aug 2023
Top Ten Methods for Marketing Your Business Online!

The first thing to remember is that there are many effective methods for marketing your business online. Here are 10 examples of the best: 1. Search Engine Optimization (SEO): This involves optimizing your website and content to rank higher in search engine results. It includes keyword research, on-page optimization, link building, and creating high-quality content. […]


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