1. Online stores. No one wants to buy anything “sight unseen,” and having strong, high-resolution images can be a great way to make customers feel comfortable about clicking the “purchase” button.
2. Business-to-business companies with professional sales teams. In a lot of industries, sales is still a person-to-person endeavor. Having the right images for your company helps them stand out and build the right reputation with potential customers.
3. Anyone who sells unusual or unknown products. If people don’t know or understand what you sell right away, then a few images (and accompanying descriptions) can help clear up the confusion and show off the benefits.
Does your company fall into one of these categories? If so, talk to a member of the Marcy Design team today to see how we can improve your marketing with custom web images.