Columbus Web Design 614.224.6226


Creating a successful Ecommerce web application is all about conversions. It doesn’t matter how many people you can attract to your landing pages. Or what kind of products you upsell, or what your prices are like if you can’t turn visitors into buyers.

Marcy Design is a creative website development company specializing in web designmarketingadvertising and social media. Getting people to finalize purchases can be more difficult than it seems. Competition online is intense, and even well-designed websites need every advantage they can get. With that in mind, below are five easy ways you can increase Ecommerce conversions on your online store.

Five Ways You Can Increase Ecommerce Web Application Conversions

#1: Know who your customers are.

Firstly, too many Ecommerce sites have been constructed as if they were meant for everyone. Most profitable online stores, on the other hand, aren’t just tilted towards a specific product or industry, but an actual specific type of buyer. The more you know about your customers, the easier it will be for you to zero and on their needs and wants, and to push the “hot buttons” that convince them to make a purchase.

#2: Bring in repeat visitors.

Next, no matter how great your online store is, most buyers are going to be hesitant to purchase something from you the first time they visit. That’s why it’s important you have some kind of lead-capture device (like a newsletter or coupon code) that brings them back later. In fact, you may find that the closing rates for your email newsletters are much, much higher than they are for initial visitors as you increase the size of your mailing list over time.

#3: Target buyers (not shoppers) with PPC ads.

Many first-time ecommerce entrepreneurs like to target broad, high-traffic keywords with their first advertising campaigns. That’s a big mistake. You don’t necessarily want search phrases that attract the most visitors – you want the ones that convert into finalized sales of the highest rates. Think about what someone who is serious about buying, instead of just looking for information, would search for, and then target your ads towards those terms.

#4: Offer buying guides.

Of course remember that not everyone who wants to make a purchase from your ecommerce site is already familiar with what you have to sell. If there are differences between brands, product groups and so on, why not highlight these in an easy-to-understand buying guide? These don’t only increase conversions they give you unique content that is hard for other online stores to copy.

#5: Give buyers guarantees.

Numerous studies have shown that money-back guarantees rarely if ever increase returns, even though they do boost sales. That’s because most people will do the research needed to find the right product. But at the critical moment when they decide whether to buy or not, they like having the “safety net” of a satisfaction guarantee, even if they are unlikely to ever take advantage of it.

If you need an Ecommerce web application for your business, give Marcy Design a call at 614-224-6226. We can provide your business with a professional easy-to-manage Ecommerce solution. Our solutions include a full-featured website with many administration capabilities. 

Our Ecommerce Web Application Production Overview

Strength and flexibility – We build upon core WordPress functionality for stability, with enough hooks and filters to satisfy the most avid theme developer.

Smart dashboard widgets – Keep a bird's-eye view of incoming sales and reviews, stock levels and general store performance and statistics, all from the WordPress dashboard.

Features – Our Ecommerce solution has more features than you can shake a stick at. But don’t just take our word for it; try it for yourself.

Admin & reporting

WordPress centric – At its core our Ecommerce web application solution is built upon core WordPress functionality. This extends to the back-end interface where each and every admin screen and write panel has been designed to work seamlessly with the WordPress interface. As soon as you start using it you’ll feel right at home.

Moreover, detailed sales, customer and stock reports are crucial. Having a stylish, feature-rich store is one thing, but orders are what matter most. Built into our Ecommerce solution is our beautiful, detailed reports panel. At a glance you can check your store's overall performance, or drill down and inspect daily sales, monthly sales, individual product sales, top sells and top earners. Finetune your store and push it to its maximum performance.

Customer orders

Customer management – Customers are managed through WordPress’s own user management functionality. But on the front-end, each user has their own secure account section where they can add multiple shipping and billing addresses. Then they can review and track past and present orders, manage their personal details and change their password.

Order management – Orders are the most important part of any online store, so you get an intuitive order management suite. Here you can manually add edit orders, reduce stock and send email invoices. There’s even a handy order history section detailing when an order changes status.

Create and sell all kinds of products – Physical products? Check. Digital products? Check. Our Ecommerce solution empowers you to sell efficiently online. The product management is focused on ease of use. Ecommerce doesn’t need to be complicated. A variable product beautifully presented to your potential customers.

Products and inventory

Managing your inventory – Nobody wants to be caught with their pants down and with the inventory management tools, you’ll know exactly what the status is on your inventory.

Shipping and taxes

Delivery – Built in comprehensive shipping settings enable you to define shipping costs per product, or declare a flat rate for all your products, you can also offer free shipping. Extend these options with our table rate shipping extension to define different shipping rates for various countries, or different weight brackets. Lots of shipping options available via various extensions.

Financial control – Our E-Commerce solution offers robust tax settings and options to serve small boutiques right up to global conglomerates. Intuitively configure multiple tax rates for different regions as your online store goes international!

Marketing & promotions

Banners and coupons – Generate discount coupons for your customers to help with special promotions. Our Ecommerce solution also includes the features that distinguish online retail from its offline equivalent: Product reviews from your customers, automatic up-sells and cross-sells and related products.

Payment gateways

We’ve got you covered – A superb payment solution is included within our Ecommerce solution. Which allows you to seamlessly plug your payment gateway of choice into your website and start processing orders immediately. If you don’t want to go through the trouble of adding your own payment gateway. Our Ecommerce solution supports a wide variety of popular payment gateways through the additional extensions.

ecommerce web application


  Brand your company

  Use professional photography 

  Clearly identify your categories
and products

  Use the best payment systems


The Marcy Design team did a wonderful job creating and developing the website for our small business. The team was responsive and easy to work with.

We worked with Marcy Design for 18 months on our website and they were responsive, innovative, knowledgeable and easy to work with. I look forward to our continued relationship and highly recommend them to others.

Working with the group at Marcy has been incredible! They have helped us with everything, and anything we need while starting our business. We could not be happier!!

The Marcy Design Group is an awesome team to work with and are a top-notch professional organization! Their functional leadership in web design is excellent and knowledgeable from end-to-end.

Great people to work with!! Looking forward to using them again!!

Marcy Design was so easy to work with. They listened to what we needed and gave us exactly what we were looking for in a website. I would highly recommend them.


Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

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