Our goal is to make your business more successful, it’s that simple. In fact, we utilize full web design and marketing services, along with advertising, to accomplish our goal. How do we do that? Well that might take a little more explaining. Here are direct links to other valuable articles.
Marketing is the communication between you and your target audience. Moreover, Marcy Design can create beautiful marketing materials for your business such as logos, presentation materials and full-color brochures.
A well-coordinated ad campaign to reinforce your brand identity can make a notable difference in awareness. Above all, our advertising can now be broadcast on hundreds of channels including cable, computers and mobile phones.
All experienced business owners and executives know the difference between an expense and an investment. One costs you money and the other brings you returns for years to come. And a full web design and marketing services company like Marcy Design can help.
That’s an easy principle to understand, but things can get murkier when you’re talking about marketing budgets. After all, it can be difficult to trace a sale back to its origins. Did you win a new customer because of your digital ad campaign or did it arrive through word-of-mouth referrals? The answer matters a lot when you’re trying to figure out what to spend each quarter.
With that in mind, we want to use today’s post to tackle a question that comes up directly and indirectly in our business: how does a good marketing firm actually make you more profitable?
Moreover, as with any good investment, the answer isn’t tied to a specific outcome. Let’s take a look at some of the things you need to keep in mind…
A lot of our clients aren’t sure who their best customers are. Others can tell you about marketing personas but don’t how to reach them. A good marketing partner will bring clarity to both of these issues and then make sure you’re moving in the right direction.
It’s amazing what kind of changes can take place when you simply focus on offering the right things to the right people. If you don’t know who should be buying from you, or how to get in front of them, then you’re a perfect candidate to work with a team like ours.
Often, businesses get stuck in a cycle of repetition. They may take months or years to find a winning strategy that helps them to earn a bit of new business. So once they do, it’s only natural for them to keep executing the same strategies again and again.
That’s not a bad place to start, but it’s important to always branch out in new directions. You should be trying new messaging formats, marketing channels, and even fresh offers or target groups. Otherwise, you could miss out on big opportunities just because they weren’t obvious.
It’s one thing to have a great idea for a marketing piece or campaign; it’s quite another to create the art and right content and bring it all together in a way that’s consistent with your brand strategy. Even with all the high-level templates and apps that are floating around, professionals usually do a better job at generating things like video clips and digital ads.
Another key point is that quality matters when your bottom line is dependent on click-through ratios and conversion rates. That’s why the right creative team can be worth their weight in gold.
Even the best marketing effort will fail if it’s a one-time event or doesn’t line up with your company’s overall business strategy. Often, the experience and perspective that a good marketing team can bring to your business is just as important as their creative know-how. In other words, they can help you set up things like schedules and budgets that help you to generate more from less.
As a matter of fact, without the right structure to your marketing campaigns, you can find yourself spending huge amounts of time and money without getting results. It’s almost always the case that consistent performers beat out their competitors, so it’s good to have a partner who can keep you on schedule and on message.
In the end, making your business more profitable is all about results. But before you can evaluate the outcomes of your marketing campaigns, you have to understand them. This is another area where the right firm can offer lots of help.
Because we have worked with dozens of companies – all with their own strengths, challenges, and budgets – we can help you to see the bigger picture when it comes to planning and analysis. In other words, we can help you understand where you are, find the way forward, and ensure you stay on track in real time.
Now that we’ve listed some of the ways a good marketing firm can help you grow your bottom line, turn things around and ask yourself some related questions. First, are these the sorts of services or outcomes you could use in your business? And second, are you getting these kinds of results from your current marketing team or vendor?
If you don’t feel like you’re getting the sort of measurable wins you were looking for when you created your marketing budget, then let us help. Contact us today to schedule a free consultation and see what happens when you have the right mixture of experience, creativity, and ambition on your side.
The Marcy Design team did a wonderful job creating and developing the website for our small business. The team was responsive and easy to work with.
We worked with Marcy Design for 18 months on our website and they were responsive, innovative, knowledgeable and easy to work with. I look forward to our continued relationship and highly recommend them to others.
Working with the group at Marcy has been incredible! They have helped us with everything, and anything we need while starting our business. We could not be happier!!
The Marcy Design Group is an awesome team to work with and are a top-notch professional organization! Their functional leadership in web design is excellent and knowledgeable from end-to-end.
Great people to work with!! Looking forward to using them again!!
Marcy Design was so easy to work with. They listened to what we needed and gave us exactly what we were looking for in a website. I would highly recommend them.
Thank you for your expert counsel and skills in putting our project together! GREAT WORK, THANK YOU!