Ad Rate Increases Advertising, just like every other part of the business world, is always changing. Sometimes, that’s a good thing, such as when new, targeted opportunities open up for very affordable rates. But, when the thing that’s changing are the ad rate increases for your favorite magazine, radio station, or website, you might be […]

More Advertising In a previous post, we made the point that political advertisers know that decreasing “negatives” – that is, the percentage of people who actively dislike you or what you’re offering – can be as important as making new sales or conversions. Today, we’d like to share one more tip from the local advertising […]

Good Advertising Given that we do business in a state that’s inundated with political ads every couple of years. We are probably more aware than most that the next good advertising campaign and election cycle is already heating up. But, whether you’re the type of person who tunes in to every debate. Or just tunes […]

Advertising Audiences Nearly every new advertising audiences is designed with one express purpose in mind. To help a business find new customers. That makes potential buyers the most important audience. But that doesn’t necessarily make them the only audience. By keeping in mind the fact that other people besides your potential customers will be seeing, […]

Your Marketing Plan In marketing, the best plans and ideas tend to be simple. The more succinctly you can explain what it is you want to accomplish. The easier time you’ll have meeting that objective of your marketing plan. On a few different occasions in recent months, we have suggested that readers focus their marketing […]

Changing Marketing Agencies There are some business leaders who will change marketing agencies or business web designers at the drop of a hat. And others that stay loyal to a firm for decades on end, even if they aren’t getting the results they’ve been hoping for. Obviously, there are risks with either approach. But, if […]

Marketing Support In some businesses, marketing support is really a sub-division of the sales department. At those companies, the job of the marketing team is to create leads for producers, who follow-up and turn them into new accounts. Of course, at other companies, marketing departments work independently. Creating brand awareness and generating opportunities that may […]

About Marketing Often, the hardest things about developing a successful marketing campaign aren’t in the “big picture” ideas and tactics. But the small mental adjustments that have to be made along the way. In fact, we consistently find that new clients struggle with one concept in particular. To be successful in today’s world, that usually […]

Marketing Goals On our blog and in meetings with new clients, we always encourage business owners and executives to set firm, achievable marketing goals. These could translate into a number of new inquiries, for example, or increased visits to a retail shop. But we try to avoid, on the other hand, targets that are really […]