Category Archives for "Marketing"
8 Reasons Marketing Budgets Matter
Determining a marketing budget involves considering various factors and making informed decisions based on your business goals and resources. Here are some steps to help determine a marketing budget: 1. Set clear marketing goals: Define what you want to achieve with your marketing efforts. It could be increasing brand awareness, generating leads, driving website traffic, […]
The Truth About SEO and Inbound Marketing
Almost every business owner entrepreneur we meet with would like to have the same thing: a steady trickle of web-generated leads that keeps their sales team busy day in and day out. That’s a great goal, and one that isn’t unrealistic. After all, there are probably thousands of people who are on the internet right […]
At Marcy Design we’re great at building small business websites. We also happen to be accomplished in the field of online marketing… we just don’t talk about it in those terms very often. There are entire agencies built on the concept of online marketing. So why don’t we love that terminology? In this short article […]
Why Lead Generation Is a New Website Essential
Most Ohio web designers talk about web development and online marketing as separate services. We do things a bit differently, considering them to be different parts of the same process. That’s because in today’s digital world you can’t necessarily separate one from the other… at least you can’t if you want to make your investment […]
Business owners are always looking for ways to squeeze more profitability out of their marketing budgets and activities. That’s only natural, but they sometimes look in the wrong places. For example, if you were to ask your colleagues what you could do to get more from your website and social profiles, you would probably get […]
Want to Make Web Development More Affordable?
There is a classic catch-22 that we frequently see play out in the world of web design and development. It looks like this: a business owner or executive comes to us because they want to completely revamp their digital strategy. But at the same time, they don’t have the budget to pull it off until […]