Category Archives for "Marketing"

Sep 2023
8 Reasons Marketing Budgets Matter

Determining a marketing budget involves considering various factors and making informed decisions based on your business goals and resources. Here are some steps to help determine a marketing budget: 1. Set clear marketing goals: Define what you want to achieve with your marketing efforts. It could be increasing brand awareness, generating leads, driving website traffic, […]

Aug 2023
Top Ten Methods for Marketing Your Business Online!

There are many effective methods for marketing a business online. Here are 10 examples of the best: 1. Search Engine Optimization (SEO): This involves optimizing your website and content to rank higher in search engine results. It includes keyword research, on-page optimization, link building, and creating high-quality content. 2. Pay-Per-Click (PPC) Advertising: With PPC advertising, […]

Jul 2023
The Truth About SEO and Inbound Marketing

Almost every business owner entrepreneur we meet with would like to have the same thing: a steady trickle of web-generated leads that keeps their sales team busy day in and day out. That’s a great goal, and one that isn’t unrealistic. After all, there are probably thousands of people who are on the internet right […]

Jun 2023
Why “Online Marketing” Isn’t the Right Term for Attracting Customers

At Marcy Design we’re great at building small business websites. We also happen to be accomplished in the field of online marketing… we just don’t talk about it in those terms very often. There are entire agencies built on the concept of online marketing. So why don’t we love that terminology? In this short article […]

May 2023
A Proven Four-Step Process for Online Lead Generation

Read through a handful of online forums or articles and you could easily come away with the idea that online lead generation requires a huge budget, several years of technical training, and an intimate knowledge of topics like HTML. It may seem that way from the outside, but the reality is much different. In fact, […]

Apr 2023
Why Lead Generation Is a New Website Essential

Most Ohio web designers talk about web development and online marketing as separate services. We do things a bit differently, considering them to be different parts of the same process. That’s because in today’s digital world you can’t necessarily separate one from the other… at least you can’t if you want to make your investment […]

Mar 2023
The Easiest Way to Make Online Marketing More Profitable

Business owners are always looking for ways to squeeze more profitability out of their marketing budgets and activities. That’s only natural, but they sometimes look in the wrong places. For example, if you were to ask your colleagues what you could do to get more from your website and social profiles, you would probably get […]

Feb 2023
Want to Make Web Development More Affordable?

There is a classic catch-22 that we frequently see play out in the world of web design and development. It looks like this: a business owner or executive comes to us because they want to completely revamp their digital strategy. But at the same time, they don’t have the budget to pull it off until […]

Jan 2023
The Real Reason It’s Hard to Find a Great Web Designer

Ask a bunch of business owners what it’s like to find a web design team and they’ll tell you it can be tough. Certainly, there are lots of individuals and vendors offering design services. But if you want to locate one that will generate measurable results in your bottom line, things get a lot tougher. […]

Dec 2022
Two Good Ways to Make 2023 Your Business’s Best Year Ever

We are reaching that time of the year when business owners start turning one eye toward the future. They want to end November and December on a strong note, of course, but also to set themselves up for the coming 12 months. That certainly includes putting together a winning online marketing strategy. So, in today’s […]


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