Walk into some agencies and tell them that you’re thinking about upgrading your business website, and it will be just minutes before they are telling you about new layouts, content management systems, hosting packages, and more. But, there are a number of reasons that you might not want to go “all in” on a new web design project… so does upgrading your site have to be an all-or-nothing proposition?
We know from experience that it doesn’t. While there are times when it makes sense to build from scratch, here are three things you should always consider when meeting with creative agencies:
1. It usually makes sense to keep what already works. If you have elements of your site that customers already love (like a logo, layout, or a piece of copywriting), make sure those are in any future versions.
2. Every client has budgets and other constraints that can be managed. Sometimes, taking a small step forward is better than waiting for things to fall in line in the future. That can especially be the case if you can’t afford an entirely new web presence, but want to make some key upgrades.
3. All things being equal, build the site you will want in the future. With those first two considerations in mind, you’ll almost always benefit from building the site you want for the future, not necessarily the one that’s going to cost you the least amount of time and money today.
Need expert business web design and Internet marketing assistance? Turn to the expert team at Marcy Design for a free consultation today.