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MARKETING NEWS

Knowledge is the key to a successful marketing campaign. Help yourself in reviewing nearly 800 articles about current trends available on the Marcy Design website. We hope this information improves your sales efforts.

7 Steps to a Working SEO Campaign: #1

Jan 15, 2020

If you have a business, then you almost certainly have a business website. And once you establish some sort of online presence, it isn’t long before you start thinking about search engine optimization (SEO). Nearly every business owner, manager, and executive on the planet would like to get a bigger […]

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Are You Ready for the (Near) Future of SEO? Part 1 of 3

Dec 16, 2019

Web designers and marketers at every level are constantly trying to decipher large pieces of (often contradictory) data to figure out what the future of search engine optimization holds. They pore over Google’s press releases, study algorithm updates, and take deep dives into their web analytics to see if they […]

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Your 3-Step Customer Acquisition Plan: Step 3

Nov 20, 2019

Step #3: Generating Conversions from Your Website We began this short guide by pointing out that your website only has real bottom-line value for your business if it can help you generate sales opportunities. Those conversions—whether they come in the form of completed credit card purchases or new inquiries and […]

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Your 3-Step Customer Acquisition Plan: Step 2

Oct 21, 2019

Step #2: Attracting Buyers to Your Website Every business, no matter what size it is, where it’s located, or what has to offer, needs shoppers before it can have buyers. Unless you have people who are looking at your products or services, you aren’t going to sell to any of […]

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Your 3 Step Online Customer Acquisition Plan

Sep 17, 2019

You’re fully aware that your business needs a website that’s beautiful, functional, and supported by a well-thought-out Internet marketing plan. But why? What is its real purpose? The answer to that question is almost always “to generate sales or leads.” As obvious as that might seem, however, it’s a detail […]

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The Other Side of Content Marketing

Jul 18, 2019

Talk to the average business owner or executive about content marketing, and they’ll tell you it essentially boils down to writing articles for search engine optimization (SEO) purposes. That’s certainly a big reason to come up with content, but it’s far from the only one. In fact, we would argue […]

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Is Your Website Mobile Responsive?

Jun 25, 2019

Whenever we meet with business owners to talk about the status of their online marketing campaigns, one of the first questions we ask is: do you have a mobile responsive website? The answer tells us a lot about how good the business owner or executive in question has been about […]

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7 Signs It's Time to Refresh Your Website

Jan 15, 2019

For a lot of business owners and executives, making the decision to replace or refresh a website can be a tough one. After all, a web presence isn’t like a truck or another piece of company equipment. You can’t expect it to break down at a certain mileage level, and […]

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Why Businesses Need Web Designers With Industry Experience

Nov 15, 2018

If you’re a business, do you need a web design company with business experience? Does it matter if your creative team has worked with other companies like yours? Conventional wisdom within our industry would dictate that having done work with the business industry isn’t all that important. After all, a […]

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How Should Businesses Set Marketing Budgets?

Oct 15, 2018

Many of the businesses who come to us admit they have a common problem: they aren’t sure how to set marketing budgets that work. They want to set aside enough money to keep sales coming in, but don’t want to go so far that it cuts into their profits. Finding […]

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