614.224.6226

EMAIL MARKETING

Email marketing is where the rubber meets the road. But why should you consider email marketing for your business? First, email marketing is a low-cost investment and yields high ROI. For every dollar spent, email delivers far more in return. Email is more cost effective than traditional direct mail marketing.

Second, most people still prefer to use email. most social media users state that email is the best way for companies to communicate with them.

Marcy Design can help your business set up a successful email marketing campaign for your business. An email marketing campaign can reach a wide target audience in a short period of time. The point of entry minimal in time and investment.

Email marketing can be measured in detail regarding opens, click-through and conversion rates to evaluate the success of the campaign. Using a customer database, an email marketing campaign can be customized with specific information geared towards targeted groups.

How the Best Email Marketers Stay Profitable

As we have pointed out recently, email marketing might not be the newest thing, but it is still one of the best, offering cost-effective marketing with big results. But, at a time when more and more customers are feeling overwhelmed by the number of messages they find in their inboxes, how do you get them to notice your newsletter and find email marketing profits?

Here are five of our best tips:

1. Use compelling email subject lines. Emails are too easy to ignore, so use subject lines that seem irresistible to your best customers.
2. Send shorter messages than your competitors. One of the biggest mistakes in email marketing is to try to cram too much information into one short message. Be respectful of your customer's time.
3. Build the right kind of list over time. Your list should only have past customers and good prospects. By adding more and more names, you’re just wasting time and effort.
4. Establish a good pattern. Set an email frequency (every two weeks or so) that allows you to stay in customers’ minds without annoying them.
5. Find the right balance between information and marketing material. Your email marketing newsletter should have a mix of current events, industry news, and sales offers.

Managed correctly, your email marketing campaign can be one of the most effective ways to reach customers and build new sales. Why not let our team help you put together a winning email campaign today?

One Thing Every Marketer Should Know About Email Traffic

If you have an established Internet marketing plan in place, you probably pay a great deal of attention to the amount of traffic your business website receives. But, are all visitors the same, or are some more valuable (i.e., more likely to buy) than others?

If you believe the numbers, then all Internet traffic isn't the same – in fact, according to a recent study, potential customers who come to you through your email newsletter are several times more likely to buy from you than social contacts are.

Why might this be the case? There are a lot of reasons, but two stand out:

First, that people on social media sites tend to be looking for friends, photos, and other items that fall into the "entertainment" category, not necessarily products or services.

And second, your email newsletter list should be stocked with customers and prospects who represent a good match for what you sell. Nurturing those leads is almost always going to offer a higher probability of success.

Social media is still new, fun, and exciting when compared to email, but that doesn't necessarily make it more effective. To give your bottom line the biggest boost, tried to make the most of every Internet marketing technique, but put a special emphasis on your email newsletter. Marcy Design can also help with your web, marketing and advertising campaigns.

Additional Information

Email Marketing vs Social Media

The Two Easiest Ways to Grow Your Email Marketing List

Beating Your Biggest Email Marketing Enemy

Services-Email_11-13-2021

EMAIL MARKETING SERVICES 

  Creative design

  Production

  Content development

  Database integration

  Schedule release

  Measurement

CLIENTS COUNT ON US

The Marcy Design team did a wonderful job creating and developing the website for our small business. The team was responsive and easy to work with.

We worked with Marcy Design for 18 months on our website and they were responsive, innovative, knowledgeable and easy to work with. I look forward to our continued relationship and highly recommend them to others.

Working with the group at Marcy has been incredible! They have helped us with everything, and anything we need while starting our business. We could not be happier!!

The Marcy Design Group is an awesome team to work with and are a top-notch professional organization! Their functional leadership in web design is excellent and knowledgeable from end-to-end.

Great people to work with!! Looking forward to using them again!!

Marcy Design was so easy to work with. They listened to what we needed and gave us exactly what we were looking for in a website. I would highly recommend them.

CONTACT MARCY DESIGN

Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226
marketing@marcy.com
www.marcy.com

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