We know that entrepreneurs and the owners of brand-new businesses have enough work to fill their days, so we don’t want to make it sound like we’re piling on. Still, there is one important item every new company has to have on its immediate “to-do” list: establishing a strong market identity.
Far too many organizations launch with a mission in mind, but no firm way to explain what they have to offer to the public. As a result, they drift from one tactic or message to the next, never really making any impact.
That’s certainly understandable, in an environment where time and money are tight, but it’s also not the formula for success. Running a startup is hard enough as it is, why make things harder on yourself than they have to be? By investing a bit of time, money, and attention into your brand strategy from the beginning, you’ll make it easier to build on successes later, rather than reinventing the wheel at every stage in the process, or with every new marketing campaign.
Take the job of establishing a marketing identity for your new business seriously, because it’s going to have a big impact on the future of your company. It’s certainly something you could always put off until later, but that’s not the best way to make your brand-new company flourish.