A little bit of research on the subject will tell you that there are literally dozens of reasons that as many new companies fail as they do succeed. In other words, there are lots of common – and often, avoidable – mistakes that entrepreneurs and business owners make that can sink their companies.
Obviously, there are far too many to list here, but in our experience as a web design and marketing partner for lots of startups, here is one we would definitely advise you to look out for: Don’t wait too long to invest in the right kinds of marketing opportunities.
Lots of companies start out with limited resources, and so they devote many of their earliest sales efforts to establishing personal contacts, creating new accounts through friends and existing colleagues, or trying hard to generate positive word-of-mouth. Any of these can be important for getting your business moving, but if and when those opportunities run out (as they often do), you don’t want the cupboard to be bare, so to speak.
So, take our advice and think about marketing early on in the business launch process. With any luck, you’ll be able to gather some early sales from your other relationships… but it’s better if you don’t have to count on them as your only avenue for creating opportunities later on.