614.224.6226

30
Aug 2013
One Piece of Solid Advice For Startup Companies

One Piece of Solid Advice For Startup CompaniesAn interesting thing we’ve noticed in working with startup companies over the years is how often they are headed by entrepreneurs, business owners, and executives who are incredibly driven people. This is mostly a good thing, of course, but it can also create some important challenges.

For example, a lot of the most ambitious people have problems with patience. In other words, they want to get their companies moving, and want to do so right now. That can lead to impulsive decisions, or committing to marketing schemes and plans before they are actually ready to move forward.

And so, our device today is to commit to doing some research before you get into the specific elements of your startup marketing plan. You want to have at least a basic framework of what’s going on with your new business, the market, and the industry as a whole. For example, you might examine:

How many competitors you have, and what kinds of marketing messages they’re using
Which sales channels (like direct mail, magazine advertising, or e-commerce) have been most successful at attracting new customers
The keywords and phrases that potential customers are likely to use on Google and the other search engines
How informed buyers usually are about products and solutions

These are all just quick examples, of course, but the idea should be easy to follow. The more you know about your business when you begin your marketing plan, the less likely you are to launch it using the wrong assumptions… and the easier time you’ll have correcting any mistakes you might make later.

New businesses don’t have the margin for error that established companies do, which makes information even more important. Is your startup really ready to go ahead with a new marketing plan?

Call Marcy Design, a Columbus Ohio website design company to help with your webmarketing and advertising campaigns.

CONTACT MARCY DESIGN

Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226
marketing@marcy.com
www.marcy.com

Request a Proposal

Homepage Contact
Sending

Twitter Feed

Please select a valid form