Now that business web design has become a huge industry all on its own, a lot of different kinds of companies have gotten in on the act – including many that don’t offer custom web design at all. Templates give business owners and managers a new way to get a site online with a minimal investment of time and money.
But, are web templates really a good deal?
As with most things, the answer really depends on how you look at the question. Web templates can be a good value for companies that are just starting out, or those that absolutely don’t have any kind of budget for marketing or web development. But, for more established companies, there are two big problems with web templates:
First, they don’t help your business stand out at all. Template-built websites all look the same, which can be a problem if you’re trying to stand out, build a brand, or differentiate yourself from the competition.
And second, custom websites do a better job of helping you reach your business goals. Things like custom programming, mobile compatibility, and online marketing integration can be tough to get with web templates. Each of those can make a huge difference in the long-term success of your company.
Want to learn more about the differences between web templates and custom web design? Call or email Marcy Design today and let us show you case studies of our previous work.