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Category Archives for "Marketing"
29Mar 2023 Is Search Marketing Becoming Less Important?
29
Mar 2023
Search Marketing More and more business web design teams are turning their attention – and their clients’ campaigns – away from search engine optimization and search engine marketing. Should you take that as a sign that search marketing is becoming less important? The short answer is “not really.” That’s because, with more than 2 billion […]
28Mar 2023 Do You Need Award-Winning Ads?
28
Mar 2023
Award-Winning Ads You can often get a sense of how much an ad agency is going to cost you by looking at the number of awards they have listed on their website. But do all of those honors really translate into more sales? And more to the point, do you really need award-winning ads? Here […]
22Mar 2023 Learn About Website Statistics the Easy Way
22
Mar 2023
Website Statistics Studying web analytics and customer behavior to improve your business website statistics always seems like a great idea when we are talking in general terms. And yet, you can almost see the way a business owner’s eyes will glaze over the first time we start delving deeply into website statistics. It’s like being […]
21Mar 2023 How Important is Experience in Business Web Design?
21
Mar 2023
In Business Web Design The web hasn’t just become an everyday part of business, but a big business in and of itself. That means there are new web design teams and portfolios popping up everywhere. That leaves a lot of clients to wonder: do you really need an experienced in business web design team? Even […]
20Mar 2023 All About Responsive Web Design
20
Mar 2023
All About Responsive Web Design Responsive web design has Internet marketers – and their clients – more excited than they’ve been in years. That’s because it gives the everyday business owner or marketing manager a way to meet the demand for mobile web design, but without managing several domain extensions or deciding which content or […]
19Mar 2023 Are You Testing Your Online Advertising Often Enough?
19
Mar 2023
Your Online Advertising This is a bit of a trick question, if only because you should always be split testing things like ads, landing pages, and calls to action. If that sounds a bit excessive – why mess with a winning formula? – there are two good reasons: First, you can never be sure what’s […]
18Mar 2023 How Digital Publishing is Like Search Engine Optimization
18
Mar 2023
Like Search Engine Optimization The current “boom” in digital publishing (ebooks are currently outselling paper books 3-to-1) reminds a lot of us in the industry the early days of like search engine optimization. That’s because there are a couple of important similarities: First, titles are incredibly important. Just as domain names were everything in the […]
15Mar 2023 The Easiest Way to Make Online Marketing More Profitable
15
Mar 2023
Business owners are always looking for ways to squeeze more profitability out of their marketing budgets and activities. That’s only natural, but they sometimes look in the wrong places. For example, if you were to ask your colleagues what you could do to get more from your website and social profiles, you would probably get […]
15Mar 2023 The Big Difference Between Search and Social Advertising (and How to Use Them Together)
15
Mar 2023
Search and Social Advertising Although lots of advertisers treat search marketing and social media pay-per-click ads as essentially the same thing, there is an important difference between the two: Search marketing targets what a person is thinking about at a moment in time. In other words, the fact that they’ve entered a keyword or phrase […]
14Mar 2023 3 Quick Ways to Save Money on Search Advertising
14
Mar 2023
Save Money on Search Advertising Search advertising programs (like Google AdWords) are becoming more competitive every day, with new advertisers springing up in every area and industry. That means higher keyword bid prices, and the need for lots of companies to find lower cost methods to get the traffic they need. Save Money on Search […]