You can often get a sense of how much an ad agency is going to cost you by looking at the number of awards they have listed on their website. But do all of those honors really translate into more sales? And more to the point, do you really need award-winning ads?
Here at Marcy, we aren’t so sure. There’s nothing wrong with being clever, but only if it helps you make your point and move people to action. In fact, when you’re looking over ads that seem incredibly funny or interesting, remember three things:
1. Every ad or campaign should be tested.
That is, no matter how entertaining something is, you should always be looking to see if it works, and if you can find something that works better.
2. You should never prioritize entertainment over sales.
Huge organizations can sometimes afford to run expensive-but-ineffective ads for “brand awareness.” Most real-world companies can’t.
3. Profitability is the real award.
Agencies like ours have helped dozens of businesses to establish profitable marketing campaigns. That might not be as much fun as going to black-tie dinners, but it does do a lot more for our clients.
Marcy Design Provides Marketing, Advertising & Website Services in Columbus, Ohio
The first thing to remember is that we believe that our creative energy produces powerful ideas. For example we can help you sell more products and services for Columbus Ohio Web Design.
Equally we are hard working and represent one of the most experienced resources for your business’s web strategy. In addition Marcy Design has designed websites for companies of all sizes. And we will help bring strategy, design and success to your business as well.
Finally as a Columbus Ohio Website Design company. We will work with your business producing quality work and be more effective at marketing. And increase sales through online and traditional methods. You may review our overview listed below.