Email Newsletters If you notice that not enough of your email newsletters recipients are reading your messages. A good e-mail marketing program, like Constant Contact, can help you keep track of the statistics. Then take cue from magazine publishers and using old trick: include a teaser at the end of each edition. You may have […]

Is Your Advertising The great thing about the modern world of advertising – both off-line and digitally –is that there are more options than ever for reaching customers. You can find customers on websites, through search engines, and print publications, or elsewhere. But, while each of these represents different advertising mediums, they shouldn’t necessarily mean […]

Your Digital Products In an earlier post, we mentioned that digital publishing is allowing businesses to change the way they think about different formats. We think it should also change their perspective on editorial schedules and updates, too for your digital products. Here is why: an old problem of books – and even with magazine […]

Digital Publishing Era Not so many years ago, if you had a piece of information that you want to publish and distribute. There were a set number of choices to work with. You could print the book, put together a brochure, issue a special report, etc., but whatever you released needed to fit into some […]

Marcy Design creative web design and development is recognized by AVA Digital Awards Marcy Design is pleased to announce that it has won 3 National Awards from AVA Digital Awards. The Platinum and Gold Awards are given annually to top performers in the web development and marketing industry. The first thing to remember is that […]

Some of the Best Ads Given that advertising is thousands of years old, it’s no surprise that there are lots of different ways to go about it. And that there are dozens of techniques you can use successfully to promote your products or services. Some of the best ads are great at this. We have […]

Caution with Ads With the advertising market being as crowded as it is, companies (and their creative teams) will sometimes go to great lengths in order to “stand out.” Take caution with ads. Generally speaking, that’s a good idea, since a forgotten ad represents a waste of time and money. As a word of caution, […]

Change Your Ads Given that some businesses change their ads from month-to-month, and others use the same advertisements with little or no variation for years on end. It makes sense to ask: how often do you really need to change your ads and switch up your marketing messages? Here are a few quick questions to […]