Search advertising programs (like Google AdWords) are becoming more competitive every day, with new advertisers springing up in every area and industry. That means higher keyword bid prices, and the need for lots of companies to find lower cost methods to get the traffic they need.
Here are three quick and easy ways to save money on your search advertising campaigns:
1. Look for more specific keywords. Far too many advertisers choose generic keywords to bid on. Often, these draw lots of traffic, but don’t necessarily attract motivated buyers.
2. Bid on lower ad positions. Strangely enough, lower ad positions tend to get less traffic, but convert at a higher rate, since only serious shoppers and prospects will move farther down the page to find what they’re looking for.
3. Continually add negative keywords. Your goal shouldn’t just be to attract traffic, but also to weed out those who are poor fit for your product or service. Ideally, you never want your search advertising offers being shown to anyone who isn’t very likely to do business with you.
It’s never been more important to be efficient with Internet advertising, so be sure to use these tips to get the most out of every dollar, and every click.