Responsive web design has Internet marketers – and their clients – more excited than they’ve been in years. That’s because it gives the everyday business owner or marketing manager a way to meet the demand for mobile web design, but without managing several domain extensions or deciding which content or features to leave out.
If you aren’t familiar with responsive web design yet, the key word is “responsive.” That’s because it involves coding your business website in such a way that it recognizes what type of hardware and software a visitor is using, and then displays your site appropriately. So, someone using a laptop sees one version of your website, while another customer coming to you on an iPhone sees another.
That isn’t just amazing from a technological standpoint, but also in terms of marketing versatility. After all, mobile users now make up a sizable percentage of the market (with many analysts suggesting that mobile computing will overtake “traditional” Internet use within the next year), meaning it’s something you can’t afford to ignore. And at the same time, who wants to keep different versions of their website online, in different locations, and have to worry about keeping them updated?
With responsive web design, those worries go away – you just get one great website and let it do its magic for your customers. Why not talk with a member of our team about responsive websites today?