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Category Archives for "Marketing"
18Apr 2023 An Easy Way to Make Your Website Look Better
18
Apr 2023
Make Your Website Look Better Now that it’s really starting to feel like spring, lots of us will be making plans for small projects to spruce up our homes. A fresh coat of paint here, a little gardening there, and so on. But, as you prepare to get your house ready for the coming months, […]
17Apr 2023 Do You Need Integrated Branding?
17
Apr 2023
Integrated Branding In this day and age, where it isn’t uncommon for even smaller businesses to have several advertising and promotional campaigns going at once. Like social media, Internet advertising, print marketing, mobile messaging, etc. A new idea is springing up and gaining popularity: integrated branding. Basically, it’s the concept that each communication or channel […]
16Apr 2023 One More Thought About the "Decline" of Radio and Print Advertising
16
Apr 2023
Radio and Print Advertising Yesterday, we posted a few thoughts about the overall “decline” of radio and print advertising from a new revenue standpoint. But, we may have left out an important point: although the recent shift from ads on radio stations, and newspapers and magazines, etc. And towards the Internet is obvious and undisputed, […]
15Apr 2023 What We Can Learn From the Strength of TV Advertising
15
Apr 2023
Strength of TV Advertising A handful of studies have shown that, while print and radio advertising are becoming less popular. Or at least are drawing and fewer dollars than in the past. Television ads have been remaining steady for years. In other words, companies might be diverting more of their money toward Internet advertising and […]
12Apr 2023 How Aggressive Can You be With Ads and Offers on Your Own Website?
12
Apr 2023
Ads and Offers In the past, we have shared some insight on the ways you can increase the return on investment from your business website by placing ads and offers on your own pages. That might seem a bit strange. But a few small advertisements (usually graphical) can help you increase conversions and give you […]
11Apr 2023 Can You Move Your Print Advertising Campaigns Online?
11
Apr 2023
Print Advertising Campaigns From time to time, we work with businesses that have had great success with print advertising campaigns in the past. And want to see if they can duplicate those results over the Internet. One question they often have is: “can we simply move our print campaigns online?” There isn’t an easy answer […]
10Apr 2023 Is it Ever Acceptable to Lose Money on an Advertising Campaign?
10
Apr 2023
Money on an Advertising Campaign In many business schools, it’s still the “accepted wisdom” that you can lose money on an advertising campaign and still come out ahead. If only because you have created a bigger “brand awareness” in the market. But, is there any truth to this idea? For very large organizations, there probably […]
09Apr 2023 The One Thing That Can Help Any Digital Publishing Project
09
Apr 2023
Digital Publishing Project Digital publishing project is undergoing a boom, and that’s a great thing for lots of businesses and marketers. On the one hand, it’s getting easier and less expensive to produce high-quality e-books, videos, and other materials. And on the other hand, high-speed Internet connections. And web-ready devices (like iPads and other tablets) […]
08Apr 2023 The Bottom Line About Online Competition
08
Apr 2023
Online Competition Ask a business owner (or their web design team) what their biggest Internet marketing challenges look like these days. And you might hear them grumble about something like higher advertising prices or how difficult it’s getting to earn and keep a top search engine spot. What they really mean is that online competition, […]
04Apr 2023 Could You Use Kickstarter to Build Stronger Marketing Campaigns?
04
Apr 2023
Stronger Marketing Campaigns Sites like Kickstarter, which focus on “crowdfunding” to get new projects and ventures moving, combine the ease of social media with startup capital on a small scale. In short, they allow people to contribute money to projects they want to see take off, one little bit at a time with stronger marketing […]