Columbus Web Design 614.224.6226

Mar 2023
The Big Difference Between Search and Social Advertising (and How to Use Them Together)

The Big Difference Between Search and Social AdvertisingSearch and Social Advertising

Although lots of advertisers treat search marketing and social media pay-per-click ads as essentially the same thing, there is an important difference between the two:

Search marketing targets what a person is thinking about at a moment in time. In other words, the fact that they’ve entered a keyword or phrase into Google or Bing signifies that they have something on their mind – perhaps a problem or challenge you can help them with.

Social advertising is based on customer types and demographics. So, even though you might not know what prospects on Facebook are thinking about in the moment, you can know a lot about who they are, where they live, and what their interests are.

Both of these approaches are relevant and have value, but simply testing one against the other isn’t as effective as using them in tandem. That is, when you write ads and see the results, look for commonalities between the two campaigns. Do your best customers fit a certain demographic? Are there age groups that respond to certain keywords and phrases?

Those are only a couple of examples, but the possibilities for comparing feedback are virtually endless. By using search and social advertising together, you can find a lot of insight that would have been impossible to get otherwise.

Marcy Design Provides Marketing, Advertising & Website Services in Columbus, Ohio

The first thing to remember is that we believe that our creative energy produces powerful ideas. For example we can help you sell more products and services for Columbus Ohio Web Design.

Equally we are hard working and represent one of the most experienced resources for your business’s web strategy. In addition Marcy Design has designed websites for companies of all sizes. And we will help bring strategy, design and success to your business as well.

All in all we are recognized as the best in the business. And Marcy Design can provide businesses in Columbus, Ohio with web designmarketingadvertising and social media.

Finally as a Columbus Ohio Website Design company. We will work with your business producing quality work and be more effective at marketing. And increase sales through online and traditional methods. You may review our overview listed below.


Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

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