In Business Web Design The web hasn’t just become an everyday part of business, but a big business in and of itself. That means there are new web design teams and portfolios popping up everywhere. That leaves a lot of clients to wonder: do you really need an experienced in business web design team? Even […]

All About Responsive Web Design Responsive web design has Internet marketers – and their clients – more excited than they’ve been in years. That’s because it gives the everyday business owner or marketing manager a way to meet the demand for mobile web design, but without managing several domain extensions or deciding which content or […]

Your Online Advertising This is a bit of a trick question, if only because you should always be split testing things like ads, landing pages, and calls to action. If that sounds a bit excessive – why mess with a winning formula? – there are two good reasons: First, you can never be sure what’s […]

Like Search Engine Optimization The current “boom” in digital publishing (ebooks are currently outselling paper books 3-to-1) reminds a lot of us in the industry the early days of like search engine optimization. That’s because there are a couple of important similarities: First, titles are incredibly important. Just as domain names were everything in the […]

Search and Social Advertising Although lots of advertisers treat search marketing and social media pay-per-click ads as essentially the same thing, there is an important difference between the two: Search marketing targets what a person is thinking about at a moment in time. In other words, the fact that they’ve entered a keyword or phrase […]

Save Money on Search Advertising Search advertising programs (like Google AdWords) are becoming more competitive every day, with new advertisers springing up in every area and industry. That means higher keyword bid prices, and the need for lots of companies to find lower cost methods to get the traffic they need. Save Money on Search […]

Email Newsletters If you notice that not enough of your email newsletters recipients are reading your messages. A good e-mail marketing program, like Constant Contact, can help you keep track of the statistics. Then take cue from magazine publishers and using old trick: include a teaser at the end of each edition. You may have […]

Is Your Advertising The great thing about the modern world of advertising – both off-line and digitally –is that there are more options than ever for reaching customers. You can find customers on websites, through search engines, and print publications, or elsewhere. But, while each of these represents different advertising mediums, they shouldn’t necessarily mean […]

Your Digital Products In an earlier post, we mentioned that digital publishing is allowing businesses to change the way they think about different formats. We think it should also change their perspective on editorial schedules and updates, too for your digital products. Here is why: an old problem of books – and even with magazine […]