When it comes to advertising and marketing, people tend to think that “more” always has to mean “bigger.” In other words, if you want increase your sales, then you must need a bigger budget or more customers… right?
That doesn’t always hold true. In fact, there is one way you can sometimes improve your bottom-line picture without doing more of anything: by simply reaching your existing contacts with a new marketing message.
In other words, you can change the focus of your email newsletters, put up different billboards, run new print ads, and market different kinds of products. In each case, what you’re doing is freshening your message for buyers, and in the process making them see you and your business in a different way.
That might not sound like a big deal, but there is probably a section of the market that has considered your previous messages to be ineffective – otherwise, they would have bought from you already, especially if you’ve been targeting them for a long time. By saying different things, or putting a different emphasis on what you do, you might be able to achieve different results.
Do you have untapped segments of your market? Why not work with the Marcy Design team and find out?