Digital Publishing Era Not so many years ago, if you had a piece of information that you want to publish and distribute. There were a set number of choices to work with. You could print the book, put together a brochure, issue a special report, etc., but whatever you released needed to fit into some […]

Marcy Design creative web design and development is recognized by AVA Digital Awards Marcy Design is pleased to announce that it has won 3 National Awards from AVA Digital Awards. The Platinum and Gold Awards are given annually to top performers in the web development and marketing industry. The first thing to remember is that […]

Some of the Best Ads Given that advertising is thousands of years old, it’s no surprise that there are lots of different ways to go about it. And that there are dozens of techniques you can use successfully to promote your products or services. Some of the best ads are great at this. We have […]

Caution with Ads With the advertising market being as crowded as it is, companies (and their creative teams) will sometimes go to great lengths in order to “stand out.” Take caution with ads. Generally speaking, that’s a good idea, since a forgotten ad represents a waste of time and money. As a word of caution, […]

Change Your Ads Given that some businesses change their ads from month-to-month, and others use the same advertisements with little or no variation for years on end. It makes sense to ask: how often do you really need to change your ads and switch up your marketing messages? Here are a few quick questions to […]

Advertising on Facebook Facebook advertising is still growing up, but has already shown a handful of interesting uses – mainly, targeting your pay-per-click ads to a type of customer, rather than a type of keyword or search query. Advertising on Facebook But, they may have one more “hidden” benefit that most people aren’t taking advantage […]

Another Dollar on Advertising One thing veteran advertisers all understand is that, no matter how creative you are and how hard you plan, some campaigns are going to work out and some aren’t. And yet, the best never waste a dollar on Advertising. How can that be? The answer lies not just in the execution of […]

Assumptions with Advertising Although it was set up largely as a feel-good story, a recent BBC report about seniors in the UK becoming very tech-savvy should serve as a reminder to the rest of us. The lesson is that, no matter how well you think you know a certain type of customer or demographic. People […]

Advertising Lessons Although we are pretty sure most people don’t stop to think about it, the Super Bowl isn’t just the championship for football teams. It’s also a chance for some of the world’s most powerful advertisers to go head-to-head. In the ultimate prime-time competition. And there are advertising lessons. With so much at stake, […]