If you notice that not enough of your e-mail newsletter recipients are reading your messages (a good e-mail marketing program, like Constant Contact, can help you keep track of the statistics), then take cue from magazine publishers and using old trick: include a teaser at the end of each edition.
You may have noticed that, at the end of most consumer magazines, they give you a preview of what’s to come in the following month. Usually, celebrity interviews, mysterious headlines, and other tools are put into play to ensure that you wouldn’t even dream of skipping the next issue.
Publishers do this because they are very savvy – by building interest ahead of time, they know they can keep sales and circulation going. Why not do the same with your e-mail newsletter? If you have a topic that you know you would like to touch on later, or can come up with one, then why not preview it in the current edition?
Doing so gets readers looking forward to the next newsletter, while keeping your e-mail marketing efforts focused at the same time. That’s a win-win combination that can help you get bigger results every message you send to your customer’s inbox.