As an experienced, proven design and marketing partner, we often hear from companies who want to change agencies. Typically, it’s because they either don’t like the tone of their current messaging, or have found that they weren’t able to get the right results from working with a different firm.
That’s understandable, but many of these business owners and executives make a critical mistake: They focus on what didn’t work, but forget to think about successful parts of their campaigns.
We aren’t saying that they shouldn’t change agencies when results haven’t been up to par, of course, but that they should try to bring successful ideas with them. In other words, when you’re meeting with a new agency, or planning a new strategy, try to think of the things you liked, as well as the things you didn’t. That way, your new agency can use any small successes from the past as a starting point while avoiding future mistakes.
At the very least, a failed marketing campaign has taught you what didn’t work, so everything you have tried in the past has at least some value. Bring that with you to your new agency, and you’ll minimize the chance of going through the same things again in the future.