In an earlier post, we mentioned that digital publishing is allowing businesses to change the way they think about different formats. We think it should also change their perspective on editorial schedules and updates, too.
Here is why: an old problem of books – and even with magazine articles – was that they could be somewhat out-of-date by the time they had gone to print, much less when they reached the customer. With digital publishing, though, those concerns aren’t as prevalent, since you can have a file uploaded to the web almost instantly.
Still, once your digital product has gone live, it can still fall out of date pretty quickly. So, it’s a good idea to set yourself a calendar reminder (say every 3 to 6 months) to review the piece, look for things you can add or update, or even find topics that would make good candidates for follow-up articles, e-books, etc.
With the ease that marketers can publish and change materials these days, there isn’t any excuse to let your materials become stale. Simply set yourself a reminder to look things over on a regular schedule and keep everything you publish relevant and up-to-date.