Grow Your Email Marketing Adding more subscribers to your email marketing list is always a good goal. Especially when you consider the return on investment you get from a single mailing as compared to costlier methods. But, competition is getting fierce, and customers are cutting back on the number of newsletters they receive to de-clutter […]

Biggest Email Marketing Assuming you have a list of opted-in contacts that’s large enough to give your biggest email marketing campaign some traction. Do you know what the biggest threat to your success is? Believe it or not, isn’t in your competitors, your e-mail marketing software, or even a customer’s SPAM filter. No, the one […]

Upgrade Your Business Website Just like a lot of business design and Internet marketing teams, we advise our clients to continually update their websites. Rather than saving up the work for one big project every few years. Spending time to upgrade your business website month-to-month can be easy to pull off. And there are two […]

Ads Lose Their Effectiveness Occasionally, we talk to a business owner or marketing manager who is dealing with an unusual situation. A previously profitable advertising campaign that suddenly falls flat. Because ads lose their effectiveness over time. Their biggest question is usually a simple one: what suddenly went wrong? The answer depends quite a bit […]

With Digital Publishing The digital publishing revolution has brought a lot of new ideas and business models to light. But one thing hasn’t changed at all. The presentation of a document or idea is still just as important as the message itself with digital publishing. In other words, if your e-book, video, or other published […]

Search Engine Position If you want to give a business owner a headache, simply ask them about their websites search engine position. That’s one topic that’s almost universally difficult, since most of us want a better ranking on Google than the one we have now. In fact, it can lead some to worry about search […]

Make Your Website Look Better Now that it’s really starting to feel like spring, lots of us will be making plans for small projects to spruce up our homes. A fresh coat of paint here, a little gardening there, and so on. But, as you prepare to get your house ready for the coming months, […]

Integrated Branding In this day and age, where it isn’t uncommon for even smaller businesses to have several advertising and promotional campaigns going at once. Like social media, Internet advertising, print marketing, mobile messaging, etc. A new idea is springing up and gaining popularity: integrated branding. Basically, it’s the concept that each communication or channel […]

Radio and Print Advertising Yesterday, we posted a few thoughts about the overall “decline” of radio and print advertising from a new revenue standpoint. But, we may have left out an important point: although the recent shift from ads on radio stations, and newspapers and magazines, etc. And towards the Internet is obvious and undisputed, […]