Your Brand Worth Brands are interesting things. When they are well established, they can tell buyers in an instant what your business is all about. And that they can trust you to deliver on your promises. When they are vague, however, or constantly shifting from one campaign to the next, they can be confusing or […]

Search Engines Still Matter Despite the fact that Google alone is processing more than 1 billion search queries per day, marketers generally don’t talk about search engines as much as they used to. For one thing, search engine optimization isn’t as new and exciting as mobile marketing or social media are; and for another, people […]

Smart Marketers As hard as it might be to remember now, there was a time when Google was nothing more than a vague idea on a research paper. Going farther back, you could look to the time when Coca-Cola was a small company, or when railroads – or even horses – were the main tool […]

Internet Marketing Company When most business owners and executives go looking for a business web design firm. It’s because they want better or stronger Internet marketing results from an Internet marketing company. But, what happens after you’ve already gotten them? Although this can be filed under the category of “good problems to have,” we have […]

Updating Your Own Website Until very recently, updating your own business website meant one of two things: either learning complicated HTML code, or making a call to your design team. Both approaches had expenses (of time or money) that made frequent changes and updates tough on the bottom line, and as a result, lots of […]

Marketing Agencies As an experienced, proven design and marketing partner, we often hear from companies who want to change agencies. Typically, it’s because they either don’t like the tone of their current messaging, or have found that they weren’t able to get the right results from working with a different firm. That’s understandable, but many […]

How to Increase Sales When it comes to advertising and marketing, people tend to think that “more” always has to mean “bigger.” In other words, if you want increase sales, then you must need a bigger budget or more customers… right? That doesn’t always hold true. In fact, there is one way you can sometimes […]

Your Marketing Budget Your marketing budget, like marketing plans, are the subject of endless speculation. No matter who you ask, or what your situation is, you’re bound to hear that you should be spending more, spending less, or spending things differently. Today, we’ll take a quick look at that first question: Is it time to […]

Better Internet Marketing Better Internet marketing isn’t quite as simple as people like to make it sound. But the biggest mistakes can often be lumped into one, easy-to-spot category. Making decisions for the short term instead of the long term. So, if you want to build a better strategy – and achieve the kinds of […]