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Category Archives for "Marketing"

Sep 2023
Does Branding Matter to New Businesses?

Does Branding Matter Last month, we shared some insight about marketing for startups and new companies, pointing out that branding should be a consideration. In fact, we advised that entrepreneurs and startup executives think about branding early and often. But does branding matter and is that really good advice when sales are on the line, […]

Sep 2023
8 Reasons Marketing Budgets Matter

Determining a marketing budget involves considering various factors and making informed decisions based on your business goals and resources. Here are some steps to help determine why marketing budgets matter: 1. Set clear marketing goals: Firstly define what you want to achieve with your marketing efforts. It could be increasing brand awareness, generating leads, driving […]

Sep 2023
3 Common Branding Mistakes

Branding Mistakes Because marketing efficiency is as important as marketing effectiveness these days, more and more businesses are paying attention to the value of their branding. And yet, many make common mistakes that stop them from making as strong of an impact with customers as they would like. Branding mistakes matter. Here are three of […]

Sep 2023
Four Important Ingredients for Any Branding Effort

Branding Effort The longer you own or manage any kind of business, the more you start to appreciate the value of a strong branding effort. After all, building the right image makes it easier for you to attract the right kinds of customers, and makes all of your sales and marketing more efficient. With that […]

Sep 2023
5 Ways to Make Branding More Effective

Make Branding More Effective In our last post, we looked at some of the most important ingredients of a successful branding effort. Key pieces that business owners, managers, and executives sometimes overlook. To keep that line of thought going, here are five ways to make branding more effective: 1. Have a plan. In other words, […]

Sep 2023
Why The Sales Team Is So Important For Startup Marketing

Sales Team As much as they might hate to admit it, nearly any successful entrepreneur you ever meet will tell you that they began their business with some faulty assumptions. That’s not to point fingers, it’s just a reality of the market – none of us have perfect information, and a lot of the things […]

Sep 2023
One Catch-22 in Startup Marketing

Startup Marketing Because most of us would like to have an endless supply of customers, but are dealing with very limited budgets and resources, there are always compromises and difficult situations that we have to navigate through. That’s especially true for the owners and executives of startup companies, who might be working on especially tight […]

Sep 2023
How Far Out Should a Startup Marketing Plan Go?

Startup Marketing Plan Often, when you’re launching a brand-new company, decision-making can start to feel minute-to-minute. That is, there are so many issues and distractions coming at you at all times that it’s hard to think too far into the future. Think about a startup marketing plan. When it comes to marketing, however, a longer […]

Sep 2023
Can a Startup Business Invest Too Much Into Marketing?

Startup Business Invest Given that we devote so much of our time and energy into thinking about the best ways for startup companies to generate leads and sales from marketing. You might think that we feel marketing is the most important part of a new business. That’s partially true – it certainly will be a […]

Sep 2023
Two Marketing Advantages Startups Have Over Other Businesses

Marketing Advantages Usually, when people talk about marketing for startup companies and brand-new businesses. They are referring to the challenges of generating something out of nothing. And of educating the buying public about what’s really for sale. As we discussed on our blog recently. These challenges are certainly real, and can be significant. At the […]


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