Let’s face it: It isn’t easy to get a brand-new company up and running, and it certainly isn’t easy to get the buying public to take notice. But, the process of launching your new business and marketing it profitably gets a lot easier if you avoid the three most common mistakes:
1. Failing to get the right help. A lot of entrepreneurs go with the lowest-cost marketing partner they can find, when what they really need is someone who has been through the process before and could help them make great decisions.
2. Trying to do too much at once. New companies can’t afford to waste time and resources, so you shouldn’t try to do everything all at once when your business is new. Instead, focus on a few ideas and tactics that are likely to work out quickly.
3. Not planning for the long term. On the other hand, having no long-term plan for growth in the future is an easy way to “paint yourself into a corner.” Create a good short-term plan, but also leave room for flexibility as people get to know your business.
If you need an experienced creative partner who can help guide your startup to marketing success, call or email the Marcy Design team today.