Category Archives for "Marketing"
7 Steps to a Working SEO Campaign #2
#2 Use Smart Keyword Research Another way to “look before you leap” with search engine optimization is to undergo smart keyword research. It doesn’t make much sense to start tinkering with your website and developing new content if you aren’t sure which terms and phrases you should be ranking for. In the most basic sense, […]
Mentor, Hero, My Brother
The world lost a wonderful person last month. And I lost a mentor, a hero, and a brother, Daniel Krivicich, Jr. The dictionary describes a mentor as “an experienced and trusted adviser.” That seems a bit cold to me. A mentor is really a teacher or a guide, who has your best interest at heart. […]
7 Steps to a Working SEO Campaign: #1
If you have a business, then you almost certainly have a business website. And once you establish some sort of online presence, it isn’t long before you start thinking about search engine optimization (SEO). Nearly every business owner, manager, and executive on the planet would like to get a bigger slice of Google’s 2 billion […]
Web designers and marketers at every level are constantly trying to decipher large pieces of (often contradictory) data to figure out what the future of search engine optimization holds. They pore over Google’s press releases, study algorithm updates, and take deep dives into their web analytics to see if they can determine what the next […]
Your 3-Step Customer Acquisition Plan: Step 3
Step #3: Generating Conversions from Your Website We began this short guide by pointing out that your website only has real bottom-line value for your business if it can help you generate sales opportunities. Those conversions—whether they come in the form of completed credit card purchases or new inquiries and appointments—are the lifeblood of your […]
Your 3-Step Customer Acquisition Plan: Step 2
Step #2: Attracting Buyers to Your Website Every business, no matter what size it is, where it’s located, or what has to offer, needs shoppers before it can have buyers. Unless you have people who are looking at your products or services, you aren’t going to sell to any of them, regardless of what you […]
Your 3 Step Online Customer Acquisition Plan
You’re fully aware that your business needs a website that’s beautiful, functional, and supported by a well-thought-out Internet marketing plan. But why? What is its real purpose? The answer to that question is almost always “to generate sales or leads.” As obvious as that might seem, however, it’s a detail many business owners and marketers […]
The Other Side of Content Marketing
Talk to the average business owner or executive about content marketing, and they’ll tell you it essentially boils down to writing articles for search engine optimization (SEO) purposes. That’s certainly a big reason to come up with content, but it’s far from the only one. In fact, we would argue that there is a bigger […]
Is Your Website Mobile Responsive?
Whenever we meet with business owners to talk about the status of their online marketing campaigns, one of the first questions we ask is: do you have a mobile responsive website? The answer tells us a lot about how good the business owner or executive in question has been about keeping up with the latest […]
How Should Businesses Set Marketing Budgets?
Many of the businesses who come to us admit they have a common problem: they aren’t sure how to set marketing budgets that work. They want to set aside enough money to keep sales coming in, but don’t want to go so far that it cuts into their profits. Finding the right balance can be […]