Strategies Work In an earlier post, we looked at the way that up-and-coming companies can market themselves as underdogs. And can appeal to buyers’ sense of wanting to “help the small guy.” Today, we want to look at another aspect of underdog marketing strategies, which revolves around the fact that certain groups of people want […]

Appeal to Customers Most of our clients, if you were to boil their motivations down into something simple, just want to be the leaders in their markets or industries. They want to be the ones with the biggest clients, the biggest profits, and the most exciting sales or projects. Appeal to Customers But, what if […]

About Your Customers One piece of advice that we always pass along to clients and readers is to “know your customers better than anyone else.” But, beyond making a few vague judgments, how can you really learn about them? About your customers. Here are four of our favorite ways: 1. By studying web analytics. Granted, […]

Internet Marketing Campaigns One thing that has always made Internet marketing particularly attractive to business owners and executives is that it isn’t just nearly instant. In terms of setup and execution, but also offers a very clear way to judge results. If sales increase (particularly by an amount larger than your Internet advertising budget), then […]

Business Websites Business websites can frequently turn into a waiting game, for companies and creative teams alike. But, given the time and money that are on the line. And the enthusiasm that most new website projects generate – why do they sometimes take so long? Based on our experience in the business web design industry, […]

Website Redesign It’s not hard to find advice on when to upgrade your business website, but every company, situation, and decision are different. For that reason, we find that it isn’t uncommon for people to have mistaken ideas about when they should look into new designs and Internet marketing packages. A website redesign might be […]

Upgrading Your Business Website Walk into some agencies and tell them that you’re thinking about upgrading your business website. And it will be just minutes before they are telling you about new layouts. Along with content management systems, hosting packages, and more. But, there are a number of reasons that you might not want to […]

Design Portfolios A lot of business owners and executives tend to look at business web design portfolios the same way they would a piece of art. Displayed in someone else’s home: as something they either like or don’t, even if they couldn’t say why. That’s understandable – websites are visual in nature – but if […]

About Business Web Design If you regularly read Internet marketing blogs like this one, you could easily get the impression that business web design is an overwhelmingly complicated topic. That’s fair, because in some ways it is. And yet, at the same time, there are some principles, ideas, and guidelines that are incredibly simple. More […]

Strong Branding One of the things that make branding so hard for business owners and executives to understand. Is that it takes time, meaning that the trail from “building a brand” to “increasing profitability” isn’t always easy to see. But, rest assured that strong brands can actually translate into bigger profits. Create strong branding. Here […]