In recent years, the business media has gotten so excited about social media marketing that it would be easy to assume that sites like Facebook and Twitter represent your strongest avenues for making new sales. But is that really the case?
For most businesses, it isn’t. That’s because other tools – and especially email marketing – tend to be less expensive and time-consuming while giving a lot bigger results.
Here are four quick reasons to emphasize email marketing over social media:
1. More of your customers are comfortable with email marketing, whereas some professionals (and especially busy decision-makers) don’t have time for social networking.
2. Email marketing costs less time and money to maintain, because messages can be sent out at set intervals, rather than updated on a daily basis.
3. It’s easier to promote products and specials via email newsletters than it is through social profiles, since people don’t normally go to sites like Facebook and Twitter to buy products and services.
4. Email marketing offers much stronger response rates than social media promotions do.
Social networking sites and profiles have their place in your marketing plans, of course, but don’t ignore more proven tools. Call us today to see how we can put email marketing plans to work for you.