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Category Archives for "Columbus Ohio Website Design"
22Mar 2023 Learn About Website Statistics the Easy Way
22
Mar 2023
Website Statistics Studying web analytics and customer behavior to improve your business website statistics always seems like a great idea when we are talking in general terms. And yet, you can almost see the way a business owner’s eyes will glaze over the first time we start delving deeply into website statistics. It’s like being […]
21Mar 2023 How Important is Experience in Business Web Design?
21
Mar 2023
In Business Web Design The web hasn’t just become an everyday part of business, but a big business in and of itself. That means there are new web design teams and portfolios popping up everywhere. That leaves a lot of clients to wonder: do you really need an experienced in business web design team? Even […]
20Mar 2023 All About Responsive Web Design
20
Mar 2023
All About Responsive Web Design Responsive web design has Internet marketers – and their clients – more excited than they’ve been in years. That’s because it gives the everyday business owner or marketing manager a way to meet the demand for mobile web design, but without managing several domain extensions or deciding which content or […]
19Mar 2023 Are You Testing Your Online Advertising Often Enough?
19
Mar 2023
Your Online Advertising This is a bit of a trick question, if only because you should always be split testing things like ads, landing pages, and calls to action. If that sounds a bit excessive – why mess with a winning formula? – there are two good reasons: First, you can never be sure what’s […]
18Mar 2023 How Digital Publishing is Like Search Engine Optimization
18
Mar 2023
Like Search Engine Optimization The current “boom” in digital publishing (ebooks are currently outselling paper books 3-to-1) reminds a lot of us in the industry the early days of like search engine optimization. That’s because there are a couple of important similarities: First, titles are incredibly important. Just as domain names were everything in the […]
15Mar 2023 The Easiest Way to Make Online Marketing More Profitable
15
Mar 2023
Business owners are always looking for ways to squeeze more profitability out of their marketing budgets and activities. That’s only natural, but they sometimes look in the wrong places. For example, if you were to ask your colleagues what you could do to get more from your website and social profiles, you would probably get […]
15Mar 2023 The Big Difference Between Search and Social Advertising (and How to Use Them Together)
15
Mar 2023
Search and Social Advertising Although lots of advertisers treat search marketing and social media pay-per-click ads as essentially the same thing, there is an important difference between the two: Search marketing targets what a person is thinking about at a moment in time. In other words, the fact that they’ve entered a keyword or phrase […]
14Mar 2023 3 Quick Ways to Save Money on Search Advertising
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Mar 2023
Save Money on Search Advertising Search advertising programs (like Google AdWords) are becoming more competitive every day, with new advertisers springing up in every area and industry. That means higher keyword bid prices, and the need for lots of companies to find lower cost methods to get the traffic they need. Save Money on Search […]
12Mar 2023 A Simple Way to Get More Email Newsletters Read
12
Mar 2023
Email Newsletters If you notice that not enough of your email newsletters recipients are reading your messages. A good e-mail marketing program, like Constant Contact, can help you keep track of the statistics. Then take cue from magazine publishers and using old trick: include a teaser at the end of each edition. You may have […]
11Mar 2023 How Long Should a New Business Web Design Take?
11
Mar 2023
New Business Web Design Regular readers of our blog will know that these kinds of questions are always trick questions. There just isn’t a set answer that would work for every client, and every project. Much depends on your needs for layout, content management, Internet marketing plan, custom programming, and so much more for new […]