Columbus Web Design 614.224.6226

Jun 2023
How to Evaluate a New Advertising Opportunity

New Advertising

From time to time, you’ll probably be approached by someone about a new advertising medium or opportunity. Sometimes, deciding whether to commit new dollars – or take some of your existing ad budget away from another project – isn’t always easy.

Here are four things you can look at to help you make the right decision:

1. The target market.

Who will be reading, listening, or viewing, and how close is that description to the men and women you want to reach?

2. The reach and editorial calendar involved.

How many people visit, tune in, come in or otherwise look at the content, and how often?

3. How much competition you will face.

Will all of your competitors be advertising in the same place?

4. The price of new advertising

Is this an opportunity that you can afford to take advantage of without stretching your budget too far, or cutting existing campaigns?

When it comes down to it, there isn’t any way to know for sure whether new advertising opportunity is right for you until you’ve tried and tested it. Until then, though, you can use these four criteria to make an educated guess.

Marcy Design Provides Marketing, Advertising & Website Services in Columbus, Ohio

The first thing to remember is that we believe that our creative energy produces powerful ideas. For example we can help you sell more products and services for Columbus Ohio Web Design.

Equally we are hard working and represent one of the most experienced resources for your business’s web strategy. In addition Marcy Design has designed websites for companies of all sizes. And we will help bring strategy, design and success to your business as well.

All in all we are recognized as the best in the business. And Marcy Design can provide businesses in Columbus, Ohio with web designmarketing, advertising and social media.

Finally as a Columbus Ohio Website Design company. We will work with your business producing quality work and be more effective at marketing. And increase sales through online and traditional methods. You may review our overview listed below.


Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

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