Columbus Web Design 614.224.6226

Jun 2023
One More Advertising Lesson From a Political Battleground State

More Advertising

In a previous post, we made the point that political advertisers know that decreasing “negatives” – that is, the percentage of people who actively dislike you or what you’re offering – can be as important as making new sales or conversions. Today, we’d like to share one more tip from the local advertising world: Remember that raw spending isn’t always enough to change public opinion. More advertising is better.

Consider that, in election years, politicians spend tens of millions of dollars on states like ours trying to sway public opinion. And yet, one candidate always loses, despite the bills they’ve run up.

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The lesson in that is pretty clear: You can force people to hear about you (even if they don’t actively listen), but no amount of spending will automatically make them agree with you. For that reason, it’s important to put some thought into your campaigns before you begin them; otherwise, you could spend a lot of money to not sway very many hearts and minds. More advertising is better.

You might not have a politician’s objectives, or even their budget to work with, but that doesn’t mean you can simply flood the market with ads and hope for new sales and bottom-line results. If your market just won’t listen to what you have to say, rethink your offer and see if you can make a more compelling case.

Marcy Design Provides Marketing, Advertising & Website Services in Columbus, Ohio

The first thing to remember is that we believe that our creative energy produces powerful ideas. For example we can help you sell more products and services for Columbus Ohio Web Design.

Equally we are hard working and represent one of the most experienced resources for your business’s web strategy. In addition Marcy Design has designed websites for companies of all sizes. And we will help bring strategy, design and success to your business as well.

All in all we are recognized as the best in the business. And Marcy Design can provide businesses in Columbus, Ohio with web designmarketingadvertising and social media.

Finally as a Columbus Ohio Website Design company. We will work with your business producing quality work and be more effective at marketing. And increase sales through online and traditional methods. You may review our overview listed below.


Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

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