That isn’t an unusual situation. For a lot of the business leaders we meet with, social networking is something that they would like to take advantage of, but don’t have the time to commit to effectively. So, the logical choice for many of them is to outsource social media marketing – to set the tone, but have someone else compose the updates, make connections, etc.
The success or failure of that idea usually depends on managing the pros and cons of such an arrangement:
The best thing about outsourcing social media is that it frees up your time and keeps you on track. Not only don’t a lot of businesses have the time to manage social networking in-house, but they struggle to stay on-message when they do go on social sites. When you have a team of professionals looking after your accounts, those issues are removed.
The worst thing, though, is that you have to be very careful about whom you give access to your social accounts. Remember, your social profiles aren’t just part of your marketing plan, they are also part of your brand and public image. It’s important that you don’t put them in the hands of someone who can’t communicate effectively or won’t put your interests first.
The lesson? Outsourcing social media can be a great way to take advantage while keeping your plans moving forward, but you’d better make sure you choose a quality online marketing partner before you begin.