The longer you own or manage any kind of business, the more you start to appreciate the value of a strong branding effort. After all, building the right image makes it easier for you to attract the right kinds of customers, and makes all of your sales and marketing more efficient.
With that in mind, we’d like to introduce you to (or remind you of) a few branding basics. Here are four important ingredients you’ll need to keep your efforts moving in the right direction:
1. Your logo. Your company’s logo is a quick, visual reminder of who you are and what you do. It should be attention-getting, and also fit with the overall tone of your marketing scheme.
2. Your company’s font and color schemes. Getting the right “look” for your marketing is important, since different colors and font combinations can evoke completely different emotions in customers.
3. Your core marketing message. Although your marketing pieces will obviously vary from one idea or campaign to the next, your main message or offer should remain consistent.
4. Your business website. Your business website is the hub of sales, marketing, and customer service activity – not to mention the first (and sometimes only) thing about your business some buyers will ever see.
Need help putting together the right kind of brand for your company? Call or email the team at Marcy Design for a free consultation today.
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