There really aren’t any unimportant aspects to successful e-commerce business, especially when it comes to Internet marketing. However, some tools and techniques are more important than others. Here are four things every online store owner should make the most of:

1. Search engine optimization. More traffic generally means more purchases, and there is no easier way to send buyers to your site than with a targeted search engine optimization strategy.

2. Social media. On social media, you can quickly and inexpensively reach customers, tell them about new products and current specials, and even have them pass your messages on to their own friends and contacts.

3. Pay-per-click Internet advertising. PPC can get expensive quickly, but it’s great for generating instant, targeted traffic directly to your product and landing pages.

4. Email newsletters. With email newsletters, you can increase sales in the short term while staying in touch with past buyers and those who might be interested in buying from your online store in the future.

Obviously, there aren’t a lot of other tools you can use to promote your e-commerce site. Making the most of these is a good first step, though, and one that can make a dramatic difference in your company’s success.

Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.