Columbus Web Design 614.224.6226

Sep 2023
Does Branding Matter to New Businesses?

Does Branding Matter

Last month, we shared some insight about marketing for startups and new companies, pointing out that branding should be a consideration. In fact, we advised that entrepreneurs and startup executives think about branding early and often. But does branding matter and is that really good advice when sales are on the line, and generating short-term results might seem more important?

In our experience, branding isn’t just important to startups, it’s actually more important for them. That’s because, even though the initial attention might be solely on the bottom line, brand-new businesses don’t have any reputation to build upon. In other words, no one knows anything about them, and a solid branding effort doesn’t just pave the way for the right early impressions, but also for bigger sales and opportunities later.

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This is another way of saying that you don’t just build a business, you build a name and reputation for all that you, as well as your products and services, stand for. Although your logo and design scheme, for example, might be a small part of that in the beginning, they become more and more important the longer you stay in business. But does branding matter?

And so, it makes sense to think about branding from the outset because it’s going to matter a great deal later. Brands are built over time, but new companies need them just as much as established businesses do.

To learn more about branding and marketing strategies that actually work in the real world, call or email Marcy Design today.

Marcy Design Provides Marketing, Advertising & Website Services in Columbus, Ohio

The first thing to remember is that we believe that our creative energy produces powerful ideas. For example we can help you sell more products and services for Columbus Ohio Web Design.

Equally we are hard working and represent one of the most experienced resources for your business’s web strategy. In addition Marcy Design has designed websites for companies of all sizes. And we will help bring strategy, design and success to your business as well.

All in all we are recognized as the best in the business. And Marcy Design can provide businesses in Columbus, Ohio with web designmarketingadvertising and social media.

Finally as a Columbus Ohio Website Design company. We will work with your business producing quality work and be more effective at marketing and increase sales through online and traditional methods. You may review our overview listed below.


Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

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