Whether you are trying to grow the scope of your Internet marketing plan, or start promoting your company over the Internet for the first time, you might be wondering where to start. With so many ideas, tactics, and strategies to choose from, how can you ever even know where to begin?
In our experience, there are three great ways to evaluate different methods and choose the best ones to base your first steps on:
1. You can choose techniques that work fastest. It’s always great for marketers to see quick early results when trying something new. Plus, techniques that work quickly give you something to build on.
2. You can go with the most proven ideas. If you are new to Internet marketing, or putting a new plan into place for your company, why not begin with proven tactics that aren’t likely to fail?
3. You can stretch your budget with cost-effective, high-ROI activities. Since new Internet marketing plans often involve shoestring budgets, make things go farther with cost-effective strategies.
There really aren’t any right or wrong answers in any kind of marketing, but by starting your online plan with something that works quickly, is proven, and/or is easy on the budget, you get things off on the right foot and maximize your odds of being successful in the future.