Columbus Web Design 614.224.6226

Oct 2023
The Three Ways to Think About Pricing Mobile Apps

Pricing Mobile AppsPricing Mobile Apps

If you are a smart phone user, you might be mystified at the range of pricing for mobile apps. Many of which seem to do essentially the same thing. While some are available for a dollar or less, others can cost you a dozen times as much.

That leads to small decisions as a consumer. But bigger ones as a marketer and developer. How much should your app costs?

Here are three quick ways to think about pricing mobile apps:

1. Higher prices mean higher net fees. The more your app costs, the more you and your company make from each sale. So, charging more is a good way to put simple math on your side.

2. Lower prices can mean more sales. Charge a low enough price, and you might attract enough customers to end up with a higher overall profit. Of course, there is a tough balancing act to manage with this strategy. Since you don’t want to go too low and cost yourself money.

3. A gradual pricing strategy might work best. This basically means that most apps, regardless of their price, don’t make money right away. So, it might be preferable to build up a good record of sales and reviews before attempting a higher price down the road.

Need help developing an online mobile strategy for your business? Call Marcy Design, a Columbus Ohio website design company to help with your web design, marketing, advertising and social media.


Finally as a Columbus Ohio Website Design company. We will work with your business producing quality work and be more effective at marketing and increase sales through online and traditional methods. You may review our overview listed below.


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