Money on an Advertising Campaign
In many business schools, it’s still the “accepted wisdom” that you can lose money on an advertising campaign and still come out ahead. If only because you have created a bigger “brand awareness” in the market. But, is there any truth to this idea?
For very large organizations, there probably is. Maintaining a presence in people’s minds can be important when you have an advertising and promotional budget that runs into the millions or billions. But, for the rest of us, losing money is just losing money.
The one exception? At the beginning of an advertising campaign, when you’re testing a new medium, offer or message. Sometimes, it takes a few rounds of edits and revisions before you can find the “sweet spot” of profitability. Or even determine whether the promotion is likely to be a profitable one in the future at all.
So, don’t be afraid to experiment a little when trying something new, regardless of what kind of advertising campaign you’re working with. But, if it doesn’t look like you’re going to be making money on an advertising campaign from it anytime soon, don’t throw good money after bad by investing in a losing idea.
Marcy Design Provides Marketing, Advertising & Website Services in Columbus, Ohio
The first thing to remember is that we believe that our creative energy produces powerful ideas. For example we can help you sell more products and services for Columbus Ohio Web Design.
Equally we are hard working and represent one of the most experienced resources for your business’s web strategy. In addition Marcy Design has designed websites for companies of all sizes. And we will help bring strategy, design and success to your business as well.
Finally as a Columbus Ohio Website Design company. We will work with your business producing quality work and be more effective at marketing. And increase sales through online and traditional methods. You may review our overview listed below.