614.224.6226

10
Apr 2013
Is it Ever Acceptable to Lose Money on an Advertising Campaign?

Is it Ever Acceptable to Lose Money on an Advertising CampaignIn many business schools, it’s still the “accepted wisdom” that you can lose money on an advertising campaign and still come out ahead, if only because you have created a bigger “brand awareness” in the market. But, is there any truth to this idea?

For very large organizations, there probably is. Maintaining a presence in people’s minds can be important when you have an advertising and promotional budget that runs into the millions or billions. But, for the rest of us, losing money is just losing money.

The one exception? At the beginning of an advertising campaign, when you’re testing a new medium, offer or message. Sometimes, it takes a few rounds of edits and revisions before you can find the “sweet spot” of profitability…or even determine whether the promotion is likely to be a profitable one in the future at all.

So, don’t be afraid to experiment a little when trying something new, regardless of what kind of advertising campaign you’re working with. But, if it doesn’t look like you’re going to be making money from it anytime soon, don’t throw good money after bad by investing in a losing idea.

Call Marcy Design, a Columbus Ohio website design company to help with your webmarketing and advertising campaigns.

CONTACT MARCY DESIGN

Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226
marketing@marcy.com
www.marcy.com

Request a Proposal

Homepage Contact
Sending

Twitter Feed

Please select a valid form