614.224.6226

17
Apr 2013
Do You Need Integrated Branding?

Do You Need Integrated BrandingIn this day and age, where it isn’t uncommon for even smaller businesses to have several advertising and promotional campaigns going at once (like social media, Internet advertising, print marketing, mobile messaging, etc.), a new idea is springing up and gaining popularity: integrated branding.

Basically, it’s the concept that each communication or channel should have some common elements, so that customers can identify you from one campaign to the next, and that the overall strength of the campaign outweighs that of the individual pieces or elements.

So, does your business need an integrated branding approach to marketing?

The short answer is that you probably do, but that doesn’t necessarily need to be as complicated as it sounds. That’s because, at its heart, integrated branding is all about thinking things through. That is, the more you make a conscious effort to produce campaigns that follow a logical path and tie into your company’s identity and strengths, the more “integrated branding” is bound to happen naturally.

Integrated branding is worth pursuing, but it doesn’t necessarily have to be a goal or project all on its own. A better approach is to keep testing marketing ideas one at a time, but with common messages, themes, fonts, and color schemes between them.

Call Marcy Design, a Columbus Ohio website design company to help with your webmarketing and advertising campaigns.

CONTACT MARCY DESIGN

Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226
marketing@marcy.com
www.marcy.com

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