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Category Archives for "Columbus Ohio Website Design"
08Oct 2023 5 Easy Ways to Keep Your Website Safe and Sound
08
Oct 2023
Keep Your Website Safe Do you regularly worry about the safety and security of your business website? If so, you definitely aren’t alone – with more and more cyber attacks becoming front-page news, companies of all sizes are being forced to pay more attention to their online security. Keep your website safe. But, while that’s […]
07Oct 2023 The Biggest Two Problems With Website Templates
07
Oct 2023
Website Templates Now that business web design has become a huge industry all on its own, a lot of different kinds of companies have gotten in on the act – including many that don’t offer custom web design at all. Website templates give business owners and managers a new way to get a site online […]
04Oct 2023 One Way to Help Your Web Designer do Better Work
04
Oct 2023
Your Web Designer When you meet with a business web designer or creative agency, you want their very best work. With time, money, and the future of your online marketing at stake, you can’t afford to get an “average” website, much less one that isn’t up to par. But, if you really want your designer’s […]
03Oct 2023 Are Too Many Cooks Spoiling Your Business Website?
03
Oct 2023
Your Business Website Because a business website can be a large investment. It’s natural that business owners and executives like to have lots of other people involved in the final decision. And, getting some outside input and perspective can be a great thing when you’re trying to ensure that your site will really “speak” to […]
02Oct 2023 3 Ways to Handle Bitter Online Complaints
02
Oct 2023
Online Complaints In a perfect world, customers would always say great things about your work and products. And all of those positive reviews (on your website, e-commerce portals, and social media). Would create a digital form of word-of-mouth advertising that would carry you from one profitable year to the next. The reality, though, is that […]
01Oct 2023 One Marketing Detail Too Many Small Businesses Overlook
01
Oct 2023
Many Small Businesses The goal of many small businesses – whether it’s online, off-line, or both. Is to increase sales and find new customers. That makes perfect sense, but it overlooks one important detail. There might be some customers you just don’t want. If your business is just getting off the ground, or struggling to […]
01Oct 2023 Another Way to Make Underdog Strategies Work
01
Oct 2023
Strategies Work In an earlier post, we looked at the way that up-and-coming companies can market themselves as underdogs. And can appeal to buyers’ sense of wanting to “help the small guy.” Today, we want to look at another aspect of underdog marketing strategies, which revolves around the fact that certain groups of people want […]
30Sep 2023 Can You Appeal to Customers as an Underdog?
30
Sep 2023
Appeal to Customers Most of our clients, if you were to boil their motivations down into something simple, just want to be the leaders in their markets or industries. They want to be the ones with the biggest clients, the biggest profits, and the most exciting sales or projects. Appeal to Customers But, what if […]
27Sep 2023 4 Ways to Learn More About Your Customers
27
Sep 2023
About Your Customers One piece of advice that we always pass along to clients and readers is to “know your customers better than anyone else.” But, beyond making a few vague judgments, how can you really learn about them? About your customers. Here are four of our favorite ways: 1. By studying web analytics. Granted, […]
26Sep 2023 One Way That Internet Marketing Campaigns are Changing
26
Sep 2023
Internet Marketing Campaigns One thing that has always made Internet marketing particularly attractive to business owners and executives is that it isn’t just nearly instant. In terms of setup and execution, but also offers a very clear way to judge results. If sales increase (particularly by an amount larger than your Internet advertising budget), then […]