If you have looked into upgrading your company’s web presence recently, you’ve undoubtedly heard about “responsive business websites.” But, what does this term mean… and why should you care about them?
In a nutshell, responsive business websites are ones that are coded a bit differently than sites were in the past. As a result, they can detect what kind of device and operating system a visitor is using when they come to your site and “respond” by showing the right version of your pages.
That’s where the “responsive” part of the name comes into play, and it’s an important feature in today’s business web design and online marketing because more and more people are using mobile devices to access the Internet. In fact, experts estimate that more than 50% of all web traffic now comes from iPhones, iPads, Androids, and other similar devices. And, even more of your customers and colleagues are likely to be using them in the future.
So, responsive web design allows you to have an “all-in-one” resource for all kinds of visitors and buyers online, rather than keeping separate web presences for each. That’s more than a gimmick, it’s a pretty big convenience for you and the customers who come to you over the Internet.