When new clients first hear about responsive websites for the first time, they often want to know if they represent a better option than dedicated mobile websites do.
In this case, as with a lot of things in web design, it isn’t necessarily about one choice being “better” than the other, but one giving better overall value.
In other words, because of the way most companies and their customers will actually use business websites, responsive designs are almost always as useful as dedicated mobile sites are, but at a fraction of the cost and effort to keep two different sites updated and maintained. That makes them a clear choice for a lot of organizations.
The exception typically comes in when a business has extremely high volumes of mobile traffic, or uses complicated mobile e-commerce platforms that are hard to integrate into a responsive site. In those situations, keeping two sites – one of them as a dedicated mobile web portal – can actually make more sense.
The bottom line is that a responsive business website is probably one of the best investments you can make, but that decision becomes a lot easier when you know your goals and have a great web design and online marketing team working on your behalf. Why not call Marcy Design today and let us show you what we can do for you?
Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.