As we’ve noted in some recent articles, there are a lot of things for businesses to love about responsive websites. So, does that mean you should call us today to look into converting your current website to a responsive design, or stop development on a dedicated mobile version of your business website?

The best answer is “maybe.”

Responsive web development isn’t necessarily expensive, but it can be cost-prohibitive if you aren’t making other changes to your existing website and don’t receive a large volume of mobile traffic. In those rare situations, it might actually be better to develop a mobile-dedicated site for the short term, and then plan on making your existing business website responsive the next time you opt for upgrades.

To put things another way, responsive web capability is great to have, but it isn’t always a good idea to redesign your entire site just for that purpose, especially since most business websites go through an upgrade or overhaul process every two or three years.

To get better advice on making the most of your specific budget and web presence, call or email the Marcy Design team today and let us put our experienced team of designers and marketers to work on your challenges.

Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.